The Practical Quilter
The Practical Quilter is a new concept shopping experience for the New Zealand Quilter with the sole focus of offering the supplies and accessories needed to make amazing quilts, bags or other textile items.

Art East Quilting Company is all about bringing personality and playfulness into your quilting. Founded by John MacPhail, a designer based on Cape Breton Island in Nova Scotia, Canada, the company reflects his love of storytelling, humour, and creativity. John’s patterns often feature quirky animals, bold colours, and imaginative motifs — designs that capture his cheerful outlook and encourage quilters to have fun with their craft.
From whimsical woodland creatures to striking modern themes, Art East patterns are designed to spark joy and creativity in every project. John also shares his passion with the quilting community through sew‑alongs and workshops, making his work not just about patterns, but about connection and inspiration.
With clear instructions and thoughtful construction, these designs are approachable for quilters of all skill levels. Whether you’re looking to make a quilt that tells a story, or simply want to add a splash of fun to your sewing, Art East Quilting Company offers patterns that will keep you inspired from first stitch to last.
Explore the Art East Quilting Company collection today and discover the perfect design to bring your quilting to life!