The Practical Quilter
The Practical Quilter is a new concept shopping experience for the New Zealand Quilter with the sole focus of offering the supplies and accessories needed to make amazing quilts, bags or other textile items.

Kia ora and welcome to our It’s Sew Emma corner at The Practical Quilter. This cheerful Texas‑based design house is the creative brain behind some of the most loved quilting and stitching goodies in the crafting world. Fun fact: It’s Sew Emma began as a small pattern line dreamed up by Kimberly Jolly, and it’s now grown into an international favourite known for clever tools, clear instructions and designs that make you want to dive straight into your project pile.
In this collection you’ll find their brilliant foundation paper piecing pads, the ever‑popular Oh Sew Organized notions that keep your sewing space tidy, and now—by popular demand—their gorgeous cross stitch patterns too. Whether you’re a quilter, a stitcher, or a bit of both, there’s plenty here to spark your next make.
Have a browse through the range, and if you’re hunting for something specific that you don’t see on the website, just get in touch. We’re always happy to help track down the perfect It’s Sew Emma product for you.